Are you unintentionally making it harder for your customers and clients to do business with you?

Customers don't always complain before they leave.

Take our simple assessment to find out!

Ten questions. Five minutes. Powered by the Customer Friction Index™ methodology.

Question 1 of 10

If you don't know, say so. Not knowing is a finding, not a failure. Pick the answer your organization could actually demonstrate today.

Assessment complete

Your results are in! Just tell us where to deliver them.

Share your contact information below, and you will receive three things:

  • Your “Friction Management Profile” on the next screen.
  • A copy by email so you can review or send to a colleague.
  • Our FREE research report: The Frequency of Customer Friction

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Ridiculously Easy International, LLC
Your Friction Management Profile

Most systematic
Least systematic

Five profiles. Yours reflects what your organization can currently demonstrate.

Your answers reveal how systematically your organization currently sees, measures, owns, and reduces customer friction.

What you're doing well

Where friction may be hiding

Your biggest risk may be what you can't see. The most dangerous friction isn't necessarily the friction you know you have. It's the friction you don't know is there.

The full picture

How your five dimensions read, based on your answers.

One question this assessment cannot answer

Would your customers give you the same answers?

This measures what your organization believes and can demonstrate about customer friction. It can't tell you whether that view matches what your customers actually experience. The gap between the two may be the most important thing you can find out.

Or have someone walk me through it.

We'll be in touch.

Powered by the Customer Friction Index™ methodology.

Lovable build payload (dev only) 

      
Capture event log — what a live endpoint would have received, in order.